Your company’s new product or service is finally ready to go after months of meetings, analysis, detailed projections, and marketing plans. But have you included the most important step of all?
An internal communication plan is essential to your project’s success and is often overlooked by leaders. If your staff doesn’t understand the project and how it will be rolled out, you may not achieve your desired results.
Have you ever asked three different staff members about your project’s goals and gotten three different answers? Without a planned project implementation and careful communication, your staff may not be aware of your project’s mission and vision. That means your customers won’t know, either.
Without effective internal communication, even the most thoughtfully planned, marketed, and priced product or service will miss the mark.
The best leaders plan their internal communication in advance by asking these important questions:
- WHO needs to know about the new product or service? (Senior leadership or customer-facing staff?)
- WHEN do they need to know (Hint: make sure it’s before the product or service is rolled out.)
- HOW will I share the plan? (All-hands meeting, or a staff e-mail?)
- Offer DETAILS to share with the internal team, including:
Why is this product or service important to our organization? (Make sure it’s NOT just to make more money – money is the result, not the reason.)
What is your vision for the new product or service?
What will be different in your team’s workflow as a result of the new product or service?
Will company processes change as a result of this new product or service?
How and when will you celebrate successes?
How will your team be informed and held accountable to ensure the project’s success?
Contact me before you roll out your next product or service and together we’ll create a successful and effective internal communication plan.
Founder & CEO