When planning a trip, do you map a route, pack supplies, and set a timetable? Or do you just hop in the car and start driving? Both methods can result in a relaxing vacation.
But as a business leader, you can’t simply hop behind your desk and see where your company ends up. To reach your destination of success, you need to develop plans, allocate resources, and follow your purpose. Otherwise, you are boldly going nowhere.
If your organization lacks alignment, your purpose – no matter how noble or lofty – will go unfulfilled.
Achieving your goals requires that your strategy and purpose are aligned. Your people, processes, culture, budgets, and structure must support the end goal. If your organization lacks alignment, your purpose – no matter how noble or lofty – will go unfulfilled.
Which of these best describes your organization?
- Winner: Our strategy and purpose are aligned.
- Sincere But Incapable: Our goals are clear on paper, but we don’t have the right people or money to make them happen.
- Boldly Going Nowhere: We have great people and ample resources, but we don’t have a strong sense of purpose or direction.
- Least Likely To Succeed: We lack the right people and resources, and our purpose is unclear.
When strategy and purpose are aligned, people working at that organization get excited. Employees are engaged and united behind a common purpose, and they know that their contributions are valued. Doesn’t that sound like an organization you’d like to lead?
Sherri Miller, Founder and CEO
Center For Extraordinary Success